The Problem Statement section is one of the most important parts of a project proposal or brief. It clearly defines the issue, need, or gap that the project aims to address. This helps everyone involved (developers, designers, producers, clients, etc.) understand the purpose and direction of the project.
Think of it as the "Why are we doing this?" section — it's not about what you’ll build yet, but what problem exists that motivates you to build something.
Problem Statement:
Many people struggle to build and maintain positive habits such as regular exercise, reading, or reducing screen time. Existing habit tracking apps are often overly complex, lack motivation features, or do not adapt to individual user behavior. As a result, users lose interest and fail to stay consistent.
There is a clear need for a simple, gamified habit tracker that encourages users to stick to their goals by offering customization, streak rewards, and visual progress charts — all while being intuitive and distraction-free.
Problem Statement:
Every year, thousands of children are injured or killed due to road accidents, many of which occur because they lack a basic understanding of road safety rules. Current educational efforts are often text-based or too boring to engage young learners.
There is a need for a visually engaging and age-appropriate animated cartoon series that teaches children essential road safety concepts like crossing the street, traffic signals, and seatbelt usage through storytelling, music, and relatable characters. This approach can improve retention and encourage safe behavior in real-life situations.